International Tea Day – A Day with a Purpose

Tea DayIn a country like India, with more than 840k tonnes of tea consumption every year, many might wonder about the significance of International Tea Day.

To begin with, the first ever International Tea Day was celebrated in New Delhi, on 15th December 2005. Although, the idea of establishment of International Tea Day existed for many years, the first decisions were made in 2005 after the World Social Forum in Mumbai. And since then, ITD has officially been observed on 15 December every year, giving us an opportunity to reflect on the impact of an industry, that millions of farmers and workers across the globe depend on for their livelihood.

International Tea Day is observed in many tea producing countries like India, Sri Lanka, Nepal, Bangladesh, Vietnam, Indonesia, Kenya, Malawi, Malaysia, Uganda and Tanzania. The day surely celebrates tea but there’s lot more to it – there’s a purpose and agenda. The day aims to spread awareness about the tea producing countries, the tea growers, their communities and the trade of tea. It draws global attention of governments and citizens to the problems of tea industry, tea production and the impact of the global tea trade on the workers.

The global tea industry is facing many challenges that require immediate attention and must be faced together. Some of these include undervaluing of tea as a commodity, effects of climate-change on tea production & quality, gender equality and very low wages of the tea workers. Thankfully, on the brighter side, there are global organisations like Fairtrade and Ethical Tea Partnership that are working together to address these problems and make the future of the tea industry more sustainable.

We believe if we are well aware about the tea that we drinking, we can demand improved situations and salaries within the industry. We also have the option of choosing fair trade and organic. When we purchase organic tea, we support a healthier living and better salaries for hundreds of tea pickers worldwide.

Today, we extend our gratitude and appreciation to everyone who is involved in the journey of the tea leaves, from garden to a tea cup. We thank everyone who brings the finest tea to brew our bliss!

Purple TEA From Kenya Finds It’s Possibility In Assam

purple tea kenya

“Purple tea has higher medicinal properties than green and black tea and it’s seeds produce oil suitable for cooking, cosmetics and pharmaceutical industries” – Tea Research Foundation of Kenya

Tea expert and scientist, from the Tocklai Tea Research Institute in Assam, has confirmed that Assam can emerge as the next potential producer of one of the world’s most unique and rare tea – Purple Tea. Currently, Kenya is the only country in the world that produces purple tea. Priced three to four times the price of black tea, Purple tea is a rare variety of tea grown in very selective gardens in Kenya.

For the health conscious and fitness enthusiasts – Purple tea brings good news. It contains exceptionally high levels of anthocyanins, which have been found to be abundant in red grapes and red wine. The tea has high levels of catechin which helps curb cardiac arrest and hypertension. It’s been tested and proven to be strong antioxidant, anti-inflammatory, anti-carcinogenic, anti-atherosclerosis and anti-microbial. It is processed and rolled similar to an Oolong, but the flavour is much more earthyrustic and dynamic.

This discovery in growing this wonderful and rare tea in India, puts India and the Indian Tea Industry on the frontline in delivering more healthy tea-solutions to the global consumers.